The largest, most diverse mountain festival in the world, and the main social event for outdoor enthusiasts in the UK, the Kendal Mountain Festival, will show hundreds of film screenings including high-profile premières.
With world and adventure travel clothing core to Craghoppers range of apparel, the ‘Craghoppers Best of Kendal World Film Tour’ will give the brand opportunity to further align itself with, and strengthen its position as leader in the world travel clothing market.
As well as heading up sponsorship of the film tour, Craghoppers will also own the ‘Best Mountain Cultural Film’ category at the festival and will present the grand prize to the category winner at the awards ceremony taking place at the festival on Sunday 18th November. The brand will also have additional presence during the event with a display stand in the festival marquee.
Craghoppers’ Managing Director Jim McNamara, comments: “The 'Best of Kendal Tour' represents some of the best in outdoor and travel action adventure, which holds a real synergy for Craghoppers. The Craghoppers brand is synonymous with world and adventure travel and we are recognised as producing some of the best world travel photography in the industry and our passion to capture anything travel runs deep thorough the company, so getting involved with this project and making the tour the ‘Craghoppers Best of Kendal World Film Tour’ was a natural decision.
“We are delighted to have the opportunity to be a part of the film side of the festival, and look forward to a long-standing relationship and seeing it grow once the tour reaches many of our distributor countries.”
Kicking off on 20th October in Cockermouth, Cumbria, the ‘Craghoppers Best of Kendal World Film Tour’ gives outdoor and travel enthusiasts the world over access to the best action and adventure films from around the world and will showcase at 35 locations across the UK before continuing to tour over 60 locations around the world including; Germany, France, Taiwan, New Zealand, Canada, Doha, Australia, Switzerland and Antarctica, and is predicted to reach an audience of over 16,000 film enthusiasts.